Top reasons to study Digital Marketing

Top reasons to study Digital Marketing

Studying digital marketing can help you develop the skills to start a career in this fast-growing industry. It has grown significantly and transformed how organizations and businesses advertise their brands and connect with their target audiences. Digital marketing today has become a crucial part of most brands’ strategies. It effectively reaches audience members since most consumers shop from home using digital devices, like mobile phones, personal computers and tablets, rather than by visiting physical retail locations.

Let’s dig deeper into the reasons why you should study digital marketing.

  1. Various career opportunities

There are extensive career options available in digital marketing. Professionals often have their choice of numerous specializations when pursuing a career in this field. For example, you may be able to pursue social media management, email marketing, search engine optimization (SEO), content creation, digital communications, product marketing or copywriting.

2. Extensive skills to learn

Studying digital marketing will definitely help you develop diverse skills valuable in the current job market. You can hone your competencies in SEO, website development, research, data analysis, copywriting, social media management, graphic design, multimedia content creation, automation and programming. These skills are commonly highly sought after and can help you secure numerous roles.

3. High-income potential

Professionals who work in the field of digital marketing often can earn high salaries when compared to their counterparts in other industries. Therefore, studying this discipline might help you increase your potential earnings overall. For example, an online marketing manager in Toronto makes about $86,925 per annum.

4. Growing industry

As an industry, digital marketing is experiencing significant growth. Professionals in advertising, promotions and marketing may experience a 10% increase in employment between 2020 and 2030. Therefore, by studying this field, you may enjoy relative job security throughout your career.

5. Opportunity to continue growing

Digital marketing is an expanding industry. Therefore, studying this discipline and pursuing roles in this field can help you access the potential for professional growth. You can move steadily from entry-level positions to more advanced supervisory roles with additional responsibility throughout your career. 

We offer a Diploma in Graphic, Web Design and Digital Marketing for you to complete in 41 weeks. The combined skills of a graphic designer, web designer and digital marketer that you’ll garner through this program will add more value to your versatilities once you graduate. If you are a resident of Ontario, you may even receive up to $28,000 in funding, so get in touch with one of our student advisors today to start the process.

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