Since its advent in the late 1990s, the digital marketing industry has grown significantly. It has transformed how organizations and businesses advertise their brands and connects with their target audiences. Now, digital marketing is a key part of most brands’ strategies and serves as an effective way to reach audience members since most consumers shop from home using digital devices, like mobile phones, personal computers and tablets, rather than by visiting physical retail locations.
As a field, digital marketing is still evolving as new technological advancements are made each day. Still, it encompasses various integral practices, such as search engine optimization (SEO), search engine marketing, content marketing, influencer marketing, email marketing, and social media management. With this, digital marketing is often nonlinear, and professionals in this field take advantage of various tools to maximize their impact. Using these specialized practices optimized for the digital world, marketers can tackle the multi-pronged goals of advertising products and services, reaching target audiences, engaging deeply with them, and boosting brand awareness.
You may enjoy various benefits from studying digital marketing in terms of skills development and career opportunities post-graduation. Here are seven of the top reasons to pursue education in this field, according to job portal Indeed.
- Multiple career options
There are a wide array of career options available in digital marketing. Professionals often have their choice of numerous specializations when pursuing a career in this field. For example, to name a few options, depending on your interests, you may be able to pursue social media management, content creation, digital communications, product marketing or copywriting.
2. Advancement prospects
Digital marketing is an expanding industry. Therefore, studying this discipline and pursuing roles in this field can help you access the potential for professional growth. You may be able to move steadily from entry-level positions to more advanced supervisory roles with additional responsibility throughout your career.
3. Valuable skills development
Studying digital marketing can help you develop diverse skills valuable in the current job market. You might be able to hone your competencies in SEO, website development, research, data analysis, copywriting, social media management, graphic design, multimedia content creation, automation and programming. These skills are commonly highly sought after and can help you secure numerous types of roles.
4. Versatile competencies
Studying digital marketing can help you develop a range of valuable skills. Even more, these skills are often highly versatile and can allow you to access comprehensive opportunities throughout your career. With this, if you ever desire to move to a different position or gain alternative experience, your skills may allow you to make such a shift successfully.
5. Salary potential
Professionals who work in the field of digital marketing often can earn high salaries when compared to their counterparts in other industries. Therefore, studying this discipline might help you increase your potential earnings overall. For example, the national average salary for a search engine marketing (SEM) manager is $73,096 annually.
6. Creative opportunities
After graduating from a digital marketing program, you may be able to pursue professional opportunities that allow you to practice both collaboration and creativity. Roles in this field often involve strategy, design, tackling complex problems and generating unique solutions. With this, you may be able to work alongside various other professionals, learn from their perspectives and build strong working relationships.
7. Industry growth
As an industry, digital marketing is experiencing significant growth. The U.S. Bureau of Labor Statistics (BLS) projects that professionals in advertising, promotions and marketing—digital marketing fields—may experience a 10% increase in employment between 2020 and 2030. Therefore, studying this field may enjoy relative job security throughout your career.