This course includes features and functions that support core business processes in the areas of: marketing, sales, service, partner channel management, interaction centre, web channel, business communications management, customer service, and real-time offer management. This course covers the complete SAP CRM module to certification level and CRM software, allowing the student to implement, update, troubleshoot and maintain high capability SAP CRM systems across a range of business sizes. You’ll learn how to optimize key processes, leverage various analytics and reporting tools, and assess your performance to enhance personalized customer experiences.
Introduction to ERP and SAP
Overview of SAP CRM system and its connectivity with other SAP systems – SAP SD (Sales & Distribution) and SAP BW
Overview of the SAP CRM solution
SAP CRM Customizing Fundamentals (SAP CRM Sales Management)